BEKO and PBL agreement signing press-conference

Photo: Yuriy Ridyakin.
Text: PBL Press service

On Monday in the Moscow Marriot Grand Hotel was held press-conference connected with sponsorship agreement signing between Professional Basketball League and BEKO Company.

BEKO became the title sponsor of PBL. From that moment Russian Basketball Championship named as BEKO PBL Russian Basketball Championship.

«BEKO Company is known as a big basketball friend, - said PBL Director General Ginas Rutkauskas. – After the company became the title sponsor of the Turkish and German leagues basketball development in these countries appreciably increased. That agreement will help to reduce club’s expenditure on the League in the next season. And as I told many times before PBL will reach self-repayment point in future and become profitable. The agreement singing with BEKO is the first step in that direction».

«Basketball and BEKO Company carry similar values – innovations, youth and dynamics. That is why our company tends to became basketball sponsor not only in Turkey but also in the other countries, - said Tulin Karabuk, Archelik Group Assistant General Manager of Marketing. – Decision to become PBL sponsor is a natural continuation of our sponsorship initiatives. I believe that collaboration between BEKO Company and PBL will help Russian basketball to recover and become important part of basketball in Europe as it was before. We are confident that experience and abilities of Russian basketball gives great opportunities in the closest future».


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